Open Culture

Vivy Yusof

              Open culture in the context of entrepreneurship can be defined as an entrepreneur or founder-free products to disseminate the knowledge that is not bound by any legal protection of intellectual property during the construction or conversion of cooperation and sharing of existing. This entrepreneur was open to any group regardless of race and religion. Every successful entrepreneur must adopt the concept of an open culture in their business activities and their life because entrepreneurs who practice open culture concept has high potential and is able to attract many customers are approaching their products.

            Among the entrepreneurs who have this feature is Vivy Yusof. Her real name, Vivy Sofinas Yusof is a social icon and an entrepreneur who have made her mark in Malaysia. She is a Managing Director and a founder of e-commerce website fashionvalet.com that runs the leading online fashion business in Malaysia. Vivy Yusof started her business at the age of 23. Among the awards she ever had Vivy Yusof is inspiring women awards ’60 Nona’.

           On launch day in November 2010 with RM 100,000 investment, fashionvalate.com only has 10 local brands. Up to the present, this platform has more than 300 brands from all over Southeast Asia. A few years ago, when Vivy studies at the London School of Economics in the field of law at the age of 25 years, she has a blog called Proudduck. Vivy very fond of writing because she wants to share experiences and views on studying abroad has created an interest in the young woman who faithfully read and follows the progress of her. While she was in the UK, she found that the UK residents really appreciate local products. It embodies the spirit of Vivy to assist in upholding local brands in Malaysia. In addition, people in the UK are mostly shopping online than in Malaysia. Therefore, shopping online is not an anomaly and new things in the country at that time. Because of her interest in the very deeply in the field of fashion and do not want to miss, she’ll always take care of her appearance and always look stylish and feminine. As soon as she graduated from the UK, she returned to Malaysia and helped her father operate the family business in the real estate business. Due to the busy life in the family business, makes her feel nostalgic for shopping. Inspiration from the open culture of the UK population, she realized that the rapid development of technology opens up numerous opportunities to pursue fashion.

             Therefore, after obtaining the approval and the views of her father, she decided to launch a shopping center named fashionvalet.net online in 2009. Vivy Yusof set fashionvalet.net (FV) as a local fashion design hub. She established this business with a friend who is also a founding partner in the UK, Asma’ Nasaruddin and Fadzarudin Anuar, who is now her husband.

             Vivy Yusof plans to establish a local brand in shopping center to distinguish them from the websites of others. Until now, the reader and her own loyal fans keep abreast Vivy mainly on her social media accounts and also the Instagram blog, where she will upload pictures of her fashion and the latest information on the launch fashionvalet including about herself. Vivy has stated that she was overwhelmed with the support from his fans, and said that she never imagined that little blog that could grow into a business until today. Today, thanks to the efforts Vivy, Fadzarudin and her friend Asma’ Nasaruddin cause fashionvalet now have stock of more than 300 brands from all over Southeast Asia and 30 employees. No wonder when Vivy Yusof also selected as a candidate for Bella Business Award through channel NTV7 and between 60 Women of Inspiration Miss TV3. In conclusion, Vivy Yusof proves that open cultural is significance to entrepreneurs and should serve as a lesson to everyone especially for young people who are interested in doing business online in the future.